Karen S. Sim

Karen Sim holds a Master of Business Administration from University of Western Australia, and a Bachelor of Science (Cum Laude) in Hotel Management with University of Nevada, Las Vegas. She is a lecturer at James Cook University, Singapore, and is also pursuing her PhD in Artificial Intelligence in Hospitality. Her research interests include Artificial Intelligence, Marketing and Hospitality. A result-oriented professional with an engaging personality and known for her ability to build high-profile global brands, she eagerly shares with students her more than 25 years’ of experience in the Hospitality and Tourism, Financial and Technology industries across Asia-Pacific and Middle East.

Publications

Impact of AI on the Flower of Service Model in the Hospitality Industry
Impact of AI on the Flower of Service Model in the Hospitality Industry
Nurhafihz Noor, Karen S. Sim. © 2024. 24 pages.
With increasing opportunities for the hospitality industry to interact with customers using artificial intelligence (AI), hospitality managers need to decide on the services that...
Asian Entrepreneurship in Tourism and Hospitality: Financial Support, Business Sustainability
Asian Entrepreneurship in Tourism and Hospitality: Financial Support, Business Sustainability
Yash Bhushan Prabhugaonkar, Dam Xuan Minh, K. Thirumaran, Karen S. Sim, Sapon Pruhtpahon, Mohit Raghav. © 2020. 21 pages.
Entrepreneurs in tourism constantly find business a challenge, especially when competing with well-established players in the industry who have huge capital and large market...