Karan Pratap Singh

Karan Pratap Singh was born in Bihar in 1986. He has completed his M.Com in Accounts from Patna University, Patna in 2007 and MBA in Finance and Business Analytics in 2016. He has cleared UGC- NET in 2019 .Presently pursuing PhD. in Management. This work provides an idea about the how digital marketing and celebrity endorsement influence the purchase intention of mutual fund.

Publications

To Examine the Influence of Digital Marketing and Celebrity Endorsement on Consumer Purchase Intention of Mutual Funds
To Examine the Influence of Digital Marketing and Celebrity Endorsement on Consumer Purchase Intention of Mutual Funds
Kishlay Kumar, L. G. Honey Singh, Karan Pratap Singh, Puja Mishra. © 2024. 18 pages.
The purpose of this study is to examine the influence of digital media marketing and celebrity endorsement on consumer purchase decisions toward mutual funds investment....
A Young Consumer's Inclination of Mobile Wallets Gateway for Cashless Payment
A Young Consumer's Inclination of Mobile Wallets Gateway for Cashless Payment
Kishlay Kumar, Dimpal Singhania, Karan Pratap Singh, Puja Mishra, Praveen Chandra Jha. © 2023. 21 pages.
Today's world is absorbed by digital technology and developments. From daily bread to business, from home to office, the implementation of electronic devices has become an...
Labour Welfare and Industrial Hygiene During COVID-19
Labour Welfare and Industrial Hygiene During COVID-19
Dimpal Singhania, Praveen Chandra Jha, Puja Mishra, Karan Pratap Singh. © 2023. 21 pages.
This study aims to define essential principles that the organization must follow in labour welfare during COVID-19. It is a vital facet of industrial relations, the extra...
Navigating the Economic Challenges of the Russia-Ukraine Conflict on India
Navigating the Economic Challenges of the Russia-Ukraine Conflict on India
Kishlay Kumar, Dimpal Singhania, Karan Pratap Singh, Puja Mishra, Keshav Sinha. © 2023. 21 pages.
The war between Russia and Ukraine negatively impacts growth and results in a high inflation rate in the global village. In 2021, Ukraine exported $2.6B to India and imported...
Policies and Social Work Against Women Violence
Policies and Social Work Against Women Violence
Keshav Sinha, Roma Kumari, Puja Kumari, Saria Parween, Karan Pratap Singh. © 2022. 21 pages.
Women violence is a widespread problem that affects millions of women and girls across the world. The gender-based violence that threatens the well-being, dignity, and rights of...
Policies and Social Work Against Women Violence
Policies and Social Work Against Women Violence
Keshav Sinha, Roma Kumari, Puja Kumari, Saria Parween, Karan Pratap Singh. © 2021. 21 pages.
Women violence is a widespread problem that affects millions of women and girls across the world. The gender-based violence that threatens the well-being, dignity, and rights of...
Voice-Based Speaker Identification and Verification
Voice-Based Speaker Identification and Verification
Keshav Sinha, Rasha Subhi Hameed, Partha Paul, Karan Pratap Singh. © 2021. 29 pages.
In recent years, the advancement in voice-based authentication leads in the field of numerous forensic voice authentication technology. For verification, the speech reference...