Kannan Rajagopal

Kannan Rajagopal worked in the Health Care and Automobile Sectors as Assistant Director and Director respectively for 22 years in the Strategy, HR and Marketing domains. Worked with both Domestic and International Automobile OEM and After-Market customers and Channels before taking up full-time Academic Profession. ϖ Possessing two decades of experience in Business Strategy, HR, Marketing and Selling of Products and Services both in India and International Market. Successful track record of developing comprehensive strategies on Brand, Distribution, Marketing and Sales strategy that enhanced the market share, profitability and customer loyalty of the organization exponentially. Presently working as Associate Professor of Marketing, Strategy and Innovation at SCMHRD, Symbiosis International University, Pune. Presented several papers in international conferences. Holding TWO doctoral PhD degrees, one in Applied Marketing and the other in Human Resource Development. Published papers in Scopus and ABDC Journals. Authored and Published Book Chapters in IGI Global and Springer.

Publications

Technology and Sustainable Business Practices as Enablers for Startups Scalability
Technology and Sustainable Business Practices as Enablers for Startups Scalability
Kannan Rajagopal, Vaishali Mahajan. © 2024. 21 pages.
Overcoming the traditional process and practices, the new generation start-ups have set themselves into the track of success with the effective utilization of the technology and...
Infrastructure Development in Education for Building the Knowledge Foundation
Infrastructure Development in Education for Building the Knowledge Foundation
Vaishali Mahajan, Kannan Rajagopal. © 2024. 16 pages.
Education is the cornerstone of societal progress, and the infrastructure supporting it plays a pivotal role in shaping the learning experiences of students and the effectiveness...
Governance Practices in Higher Education
Governance Practices in Higher Education
Kannan Rajagopal, Vaishali Mahajan. © 2023. 22 pages.
India has always been a nation of academics with a major population being lifelong learners. In the past, it has been renowned for its scholars and universities such as Taxila...
International Organizations' Aid for Educational Transformation and Inclusive Development
International Organizations' Aid for Educational Transformation and Inclusive Development
Kannan Rajagopal, Vaishali Mahajan. © 2022. 24 pages.
There has been several research studies and articles on foreign aid for education which predominantly deliberates on the aspects that really works effectively in favor of aid and...
Human Resource Management Strategies of the Indian Information Technology Sector Post-Pandemic
Human Resource Management Strategies of the Indian Information Technology Sector Post-Pandemic
Kannan Rajagopal, Vaisahli Mahajan, Krishna Chandan Ayyagari. © 2021. 20 pages.
The objective of this chapter is to discuss the changes incorporated in the human resource management strategies post-pandemic situation owing to the COVID-19 pandemic which has...
Current and Post-COVID-19 Impact on SME Business Growth and Sustainability Trajectory
Current and Post-COVID-19 Impact on SME Business Growth and Sustainability Trajectory
Kannan Rajagopal, Vaisahli Mahajan. © 2021. 24 pages.
This chapter attempts to study the COVID-19 pandemic's impact on business success and failure with an emphasis on small and medium-sized enterprises (SMEs). The other prime...
Implementation of Enterprise Resource Planning (ERP) Systems in the Gig Economy: Revolutionizing the Digital Transformation
Implementation of Enterprise Resource Planning (ERP) Systems in the Gig Economy: Revolutionizing the Digital Transformation
Aastha Behl, K. Rajagopal, Pratima Sheorey. © 2021. 21 pages.
The gig economy has played a significant role in the country's economic development and has led to the growth in the employment of the people worldwide by supplementing the...
A Perspective on Work-Life Balance and Its Determinants
A Perspective on Work-Life Balance and Its Determinants
Sonali Bhattacharya, Netra Neelam, K. Rajagopal. © 2020. 19 pages.
With a changing demography and social structure, the work life balance (WLB) is a major concern felt by employees of most organizations. This study has attempted to have relook...