K. Sankara Moorthy

K. Sankara Moorthy is an AIMA Certified Management Teacher in Marketing Domain and SEBI Certified Research Analyst . He has Published around 15 research articles in scopus indexed and refereed journals. Added to the teaching assignments, he is also serving as a resident mentor at SRM Innovation Incubation and Entrepreneurship Centre(SIIEC) in motivating budding entrepreneurs. He had served as a core member in Alumni Activities, Research Coordination, Exam Coordination. He has completed various certifications in the Coursera, Udemy and NPTEL platforms in the areas of Consumer Behaviour, Social Media and Fintech.

Publications

Embracing Circular Economy Principles for Sustainable Green Supply Chain Management in Manufacturing Industries
Embracing Circular Economy Principles for Sustainable Green Supply Chain Management in Manufacturing Industries
K. Sankara Moorthy, G. Balakrishnan, S. Satheesh Kumar, L. Raja, A. Vijayalakshmi. © 2024. 26 pages.
The circular economy is a sustainable approach in the manufacturing sector that focuses on long-lasting product design, remanufacturing, recycling, and waste reduction. This...
Commerce in the 6G Era: Adapting Business Strategies to Security Imperatives
Commerce in the 6G Era: Adapting Business Strategies to Security Imperatives
Ashutosh Singh, K. Sankara Moorthy, Kavitha Rani Thipparaju, S. Bathrinath, Sanjeev Kumar Singh, Gourav Kalra, Pankaj Dadheech Dadheech. © 2024. 20 pages.
Significant implications for business are brought about by the advent of the 6G era, which is characterized by increased connectivity and extremely low latency. This chapter...