K. R. Pundareeka Vittala

Pundareeka K. R. , a Ph.D. holder in Management and Commerce, boasts over 20 years of academic experience, currently serving as a Finance Professor at CMS B School, Jain Deemed University. With an MBA in Finance and M.Com in Costing and Taxation, he has supervised numerous Ph.D. scholars and held administrative roles for over a decade. Dr. Vittala's research, comprising 29 contributions in esteemed journals indexed in WOS, ABDC, Scopus, and UGC Care, delves into topics like risk management and currency derivatives. Engaged in funded projects and active participation in national and international conferences, he exemplifies a dedication to advancing research in finance.

Publications

Smart Financial Services Through Smart Banking in the Era of Industry 5.0: Opportunities and Challenges
Smart Financial Services Through Smart Banking in the Era of Industry 5.0: Opportunities and Challenges
K. R. Pundareeka Vittala, J. Nagarathnamma, N. Chidambaram, Amit Kumar Tyagi. © 2025. 24 pages.
The advent of Industry 5.0 ushers in a new era of manufacturing characterized by unprecedented levels of connectivity, automation, and intelligence. This paradigm shift extends...
Emerging Technology Adoption and Applications for Modern Society Towards Providing Smart Banking Solutions
Emerging Technology Adoption and Applications for Modern Society Towards Providing Smart Banking Solutions
K. R. Pundareeka Vittala, Sayed Sayeed Ahmad, R. Seranmadevi, Amit Kumar Tyagi. © 2024. 15 pages.
The rapid advancement of emerging technologies has brought significant transformations to various sectors, including banking and finance. This chapter explores the adoption and...
Role of Emerging Technologies in Smart Marketing and Smart Business for Modern Society
Role of Emerging Technologies in Smart Marketing and Smart Business for Modern Society
Senthil Kumar Arumugam, K. R. Pundareeka Vittala, Smita Manohar Gaikwad, Amit Kumar Tyagi. © 2024. 17 pages.
In the digital age, the fusion of emerging technologies with marketing and business strategies has become imperative for staying competitive and meeting evolving consumer...
Artificial Intelligence: Blockchain Integration for Modern Business
Artificial Intelligence: Blockchain Integration for Modern Business
K.R. Pundareeka Vittala, Senthil Kumar Arumugam, N. Satish Kumar, Amit Kumar Tyagi. © 2024. 18 pages.
In the rapidly evolving landscape of modern business, the integration of artificial intelligence (AI) and blockchain technologies has emerged as a potent strategy to address...
Artificial Intelligence-Internet of Things Integration for Smart Marketing: Challenges and Opportunities
Artificial Intelligence-Internet of Things Integration for Smart Marketing: Challenges and Opportunities
K. R. Pundareeka Vittala, Kiran Kumar M., R. Seranmadevi, Amit Kumar Tyagi. © 2024. 13 pages.
The convergence of AI and the internet of things (IoT) has revolutionized various industries, including marketing. This integration offers immense potential for enhancing...