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About Us

K. Balaji

K. Balaji , currently working as Assistant Professor in Commerce and Economics, Presidency University, Bangalore. He did Ph.D. from KLU Business School, KL University,Vijayawada. He is having 12 years of teaching experience. He has to his credit 23 Research Articles published in reputed National and International Journals. He has participated and presented more than 12 papers in both National and International Seminars/Conferences and also attended more than 50 workshops/FDPS organized by various reputed organizations. He has also participated in more than 50 seminars / webinars organized by various reputed organizations. He has also attended in 6 Short Term Training programs.He has successfully conducted 3 webinars, one 5 day FDP and one International Conference on Reimaging marketing in New Normal. He is a ratified as Assistant Professor by both JNTUH, JNTU Anantapur and Sri Venkateswara University,Tirupati. His specialized areas include, Accounting and Financial management, Marketing Management, Retailing Management, Consumer Behavior studies, Entrepreneurship and Business Laws.

Publications

The Nexus of Smart Contracts and Digital Twins Transforming Green Finance With Automated Transactions in Investment Agreements: Leveraging Smart Contracts for Green Investment Agreements and Automated Transactions

In recent years, the integration of digital twins and smart contracts has become a revolutionary force in the field of green finance. The purpose of this chapter is to examine...

Charting the Path to Global Prosperity: Unveiling the Impact and Promise of Sustainable Development

The sustainable development goals (SDGs), which provide a broad framework for addressing mankind's interconnected concerns, are critical in guiding global efforts towards...