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About Us

Jyoti Verma

Jyoti Verma is an Associate Professor at Chitkara Business School, Chitkara University, Punjab. She has obtained a doctorate degree from Punjabi University, Patiala, and has qualified UGC NET in Management. She has versatile teaching and research experience with publications in national and international journals. She has prepared and delivered many E-Content programmes on research methodology, which is comprised of video lectures, interactive script, learning objects repository, and textual content for the web learning platform of UGC-CEC (MHRD projects). She is an Associate Editor in Journal of Technology Management for Growing Economies, Chitkara University Publications.

Publications

Textual Alchemy: Unleashing the Power of Generative Models for Advanced Text Generation

This chapter explores the transformative potential of generative models for advanced text generation, focusing on leveraging structural equation modeling techniques. With the...

Achieving Sustainability Through Green Technology: The Need of the Nations

Green technology is a game-changing strategy to solve urgent environmental issues while fostering economic and social well-being. This chapter dives into the vital role green...

Exploring the Uncharted Waters: An Empirical Study on the Adoption of NFTs and Cryptocurrency in Innovative Marketing Strategies

This empirical investigation embarks on uncharted territory by employing a structural equation model (SEM) to scrutinize the multifaceted adoption dynamics of NFTs and...

Unlocking the Value of Non-Fungible Tokens: A Comprehensive Introduction

Non-fungible tokens (NFTs) are unique, irreplaceable, distinguishable, and tradeable physical as well as digital assets. These gained real hype on the sale of digital artworks...