Joseph Aversa

Joseph Aversa is an Assistant Professor at Toronto Metropolitan University's Ted Rogers School of Retail Management in Toronto, Canada. His current research interests include retail location decision-making, big data analytics, retail planning and location strategy. He received his PhD from Wilfrid Laurier University, Department of Geography and Environmental Studies.

Publications

Consumers' Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption
Omar H. Fares, Queenie Zhu, Seung Hwan (Mark) Lee, Joseph Aversa. © 2024. 32 pages.
This chapter examines the relationship between society and artificial intelligence (AI), emphasizing the factors driving consumer adoption of AI conversational bots. The authors...