Jose Melchor Medina-Quintero

Jose Melchor Medina is a Doctor in Business Information Systems from the Polytechnic University of Madrid (Spain) and expert in Information Technologies and Systems. Leader of the research group Information Technologies and Strategy (UAT-CA-132), for which he has published 22 papers in high-impact journals (Scopus and JCR) both in Mexico and internationally: Journal of Computer Information Systems, Journal of Information Systems and Technology Management, Innovar Journal, Cuadernos de Administración, Management Studies, Nova Scientia, Accounting and Administration, among others. He is the co-author of 20 book chapters on information technologies and systems. He wrote the book Information Systems Project Planning and co-authored a leading-edge statistical book such as Multivariate Analysis Techniques. Applied to the social sciences, co-author in 6 books with a business administration approach, and coordinator of 5 books. He has supervised 73 theses between graduate, master, and doctorate. Some of the research projects in which Dr. Medina has participated: i) Study of the administrative profile of the SMEs in the state of Tamaulipas, ii) Consolidation of the scientific and technological infrastructure for the exploration and sustainable exploitation of unconventional hydrocarbons, oil/gas shale in Mexico, iii) Institutional Repository of the Autonomous University of Tamaulipas, iv) Information technologies and systems in public and private organizations in the state of Tamaulipas, v) e-Government: Tax collector, vi) e-Banking for customer loyalty and satisfaction, among others. Since 2010, he is a member of the National System of Researchers in Mexico.

Publications

Understanding Sensory Marketing and Women Consumers' Behavior
Understanding Sensory Marketing and Women Consumers' Behavior
Anabel Sofia Villegas-Garza, Melchor Medina-Quintero, Fernando Ortiz-Rodriguez. © 2024. 18 pages.
Sensory marketing has been evolving in tandem with consumer preferences, adapting new techniques to enhance the consumer experience. However, there is a need for gender-based...
Global Perspectives on the Strategic Role of Marketing Information Systems
Global Perspectives on the Strategic Role of Marketing Information Systems
Jose Melchor Medina-Quintero, Miguel A Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez. © 2023. 387 pages.
A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting...
Do You Feel It?: Sensory Marketing in Stores in Northeast Mexico During COVID-19
Do You Feel It?: Sensory Marketing in Stores in Northeast Mexico During COVID-19
Anabel-Sofía Villegas-Garza, José Melchor Medina-Quintero, Jorge Alfaro-Pérez, Demian Abrego. © 2023. 21 pages.
Technology and interconnectivity make it possible to buy worldwide. More competition is in the market, and the client must find other ways to choose a product besides their...
Trust in Electronic Banking With the Use of Cell Phones for User Satisfaction
Trust in Electronic Banking With the Use of Cell Phones for User Satisfaction
Jose Melchor Medina-Quintero, Fernando Ortiz-Rodriguez, Sanju Tiwari, Francisco Isai Morales Saenz. © 2023. 20 pages.
Mobile technologies play a transcendental role in the development of organizations. The banking industry has become the world's economic engine, and when combined, they seek...
Bibliometrics Study of Organizational Cybersecurity
Bibliometrics Study of Organizational Cybersecurity
Francisco Isaí Morales-Sáenz, Jose-Melchor Medina-Quintero, Fernando Ortiz-Rodriguez. © 2023. 25 pages.
Cybersecurity is one of the main concerns of most organizations, derived from the violation of their cybersecurity. The objective of this chapter is the development of a...
The Salary and Wage Inequality Effect on Productivity on the Mexico-US Border: Mexican Middle Management Supervisor Perspective
The Salary and Wage Inequality Effect on Productivity on the Mexico-US Border: Mexican Middle Management Supervisor Perspective
Miguel A. Sahagun, Fernando Ortiz-Rodriguez, Jose-Melchor Medina-Quintero. © 2023. 20 pages.
In today's global economy, emerging economies play a very important role in the production chain. Countries such as China and India have become competitive participants in...