José Alberto Carvalho dos Santos Claro

José Alberto Claro is an Adjunct Professor Class C Level IV of Administration, with Exclusive Dedication, at UNIFESP - Federal University of São Paulo, Baixada Santista Campus, IMar - Instituto do Mar. Advisor PIBIC-CNPq and Monitoring. Researcher at the Research Laboratory in Smart Cities (UNIFESP). Accredited professor in the Interdisciplinary Postgraduate Program (Master?s) in Science and Technology of the Sea at the Baixada Santista Campus and in the Postgraduate Program (Professional Masters) in Public Policy and Organization Management (UNIFESP-EPPEN-Escola Paulista de Política, Economy and Business-Campus Osasco). I have a degree in Business Administration from the Catholic University of Santos (1992), a Master's degree in Business Administration from the Methodist University of São Paulo (1998) and a PhD in Social Communication from the Methodist University of São Paulo (2002). I have experience in the area of ​​Administration, with an emphasis on Marketing, working mainly on the following topics: administration, digital positioning, creativity and innovation, organizations, marketing, consumer, continuing education, consumption, sustainability, society and the sea, and scientific communication. Teaching experience since 1996 in undergraduate, specialization and master's courses. Experience as a consultant and manager. He was general coordinator of postgraduate studies (equivalent to pro-rectory), of the Master's program in Administration and editor of scientific journals. Since 2007, he has held the position of Director of Institutional Relations at IMPACTO-Metropolitan Institute of Academic Research and Technical-Operational Consulting. Ad-hoc evaluator of INEP-MEC since 2002, CEE-SP (State Council of Education of São Paulo) since 2013 and of SINAES (Costa Rica) since 2018. Reviewer of Development Agencies: MEC and CNPq. Leader of the CNPq Research Group (Organizations, Administration and the Sea: Strategic Challenges, Sustainability and Innovation). Visiting Researcher at PUC-SP and ISVOUGA (Portugal) and member of the Research Group Studies in Competitiveness and International Strategy, in the Strategy and Competitiveness research line. Leader of the Research Group (CNPq) Organizations, Administration and the Sea: Strategic Challenges, Sustainability and Innovation. He held the role of Editor of the Revista Organizações em Contexto-ROC (QUALIS CAPES B2-2011 to 2014). Advisor Scholarship for Local Innovation Agents (ALI) by CNPq and SEBRAE (Santos and São Paulo-Centro) CNPq Country Extension Scholarship modality - Level A (10/01/2012 to 09/30/2014). Ad hoc expert of the Second Region São Paulo Labor Court. Volunteer in several third sector organizations, currently Communications Director at Casa da Esperança de Santos. Past President of the Rotary Club of Santos and of the Santos Rotarians Foundation

Publications

Social Networks on the Internet: Dissemination and Communication of Scientific Knowledge
Social Networks on the Internet: Dissemination and Communication of Scientific Knowledge
José Alberto Carvalho dos Santos Claro. © 2024. 19 pages.
The chapter in question addresses the importance of social networks on the internet for science, as well as the evolution of these networks and their role in scientific research....
The Evolution of Greenwashing and Detection Mechanisms
The Evolution of Greenwashing and Detection Mechanisms
José Alberto Carvalho dos Santos Claro. © 2024. 27 pages.
This chapter examines the evolution of greenwashing practices in corporate sustainability communications and the corresponding development of detection mechanisms. It traces the...