Jorge Lima Pacheco

Jorge Pacheco holds a PhD in Communication (University of Vigo), master in Digital Marketing (Instituto Superior de Contabilidade e Administração do Porto) and degree in Marketing (Universidade Fernando Pessoa). Jorge is an Adjunct Professor of marketing; sales; communication and digital marketing at ISCAP, IPCA, ISLA and Porto Executive Academy. Former Digital Marketing Strategist at WhySurreal (UK) on clients such as SFE; Campelo; Amorim; GBLF; Indian Motorcycles; Hotel Minho or Hotel Feel Viana; Consultant in several public and private institutions. Is algo member of CEOS.PP and has published in several journals and conferences. His research areas include digital marketing strategy implementation, social media, search engine marketing (seo, sea and smo), consumer behavior, tourism and smart cities. Jorge is also an eternal lover of marketing & cars.

Publications

Digital Marketing, Artificial Intelligence, and Online Social Networks in Tourism: Case of the Municipality of Amares (Portugal)
Digital Marketing, Artificial Intelligence, and Online Social Networks in Tourism: Case of the Municipality of Amares (Portugal)
Marta Beatriz Silva, Jorge Lima Pacheco, Bruno Barbosa Sousa. © 2024. 18 pages.
The present chapter involved a thorough investigation into the tourist destination in question, Amares, where the research results suggest that the Municipality of Amares can...