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About Us

Jorge Lara-Guillén

Jorge Lara Guillén is a Graduate in Mechanical Engineering from the University of Zaragoza, master in Innovation and Digital Transformation from the Universitat Oberta de Catalunya (UOC) and PhD student in Business and Management from the UOC. His career has developed in the home appliance industry . He currently works as Business Excellence Manager for BSH Home Appliances’ headquarters in Munich, Germany.

Publications

Marketing as a Tool to Bridge the Gap Between Attitude and Sustainable Behavior

The 2030 Agenda for Sustainable Development calls on all countries to adopt a series of measures to promote sustainability. The circular economy emerges as a new paradigm of...

Circular Economy and Closed-Loop Supply Chains in Industry 4.0: Importance to Achieve Sustainable Development

The digital transformation of manufacturing operations represents an opportunity for sustainable development. Industry 4.0 is implementing innovations that bridge the gap between...

Reverse Logistics and Marketing as Tools for Sustainability

The 2030 Agenda calls for a series of actions to increase prosperity while protecting the planet. Companies can drive sustainable development by fostering cooperation between...