Jorge David Fernández Gómez

Jorge Fernández Gómez PhD (with distinction) in Brand Managament, is a lecturer in Communication at Universidad de Sevilla, Spain, and he has been a member of Department of Business Economics in the UCA. He collaborates with different universities such as Bryant University (USA) or Nova (Portugal). He has published thirteen books (McGraw-Hill, Hachette Livre, etc.) and papers in European and American scholarly journals such as New Media and Society, Review of Communication Research or Journal of Political Marketing. His research interests include brand management, popular culture, advertising strategy and advertising structure. He has worked in advertising for clients like Google, Microsoft, Bankia, P&G, Tio Pepe, or Telefonica.

Publications

American Psycho Universe: Capitalism, Blood, and Sequels
American Psycho Universe: Capitalism, Blood, and Sequels
Víctor Hernández-Santaolalla, Jorge David Fernández Gómez. © 2024. 20 pages.
Horror is one of the genres that has most exploited the possibilities of franchises, sequels or remakes. Precisely, the slasher subgenre is capital in the sense that such...
An Approach to Motivation Research From Advertising Strategy: From Freud to the Iconic Brand
An Approach to Motivation Research From Advertising Strategy: From Freud to the Iconic Brand
Jorge David Fernández Gómez. © 2020. 15 pages.
This chapter deals with the influence of Motivation Research from its origins to the present, connecting the psychological school of the deep to the Advertising Strategy....