Jorge Arranz Lago

Jorge Arranz (Almeria, 5 September 2000) is a graduate in Marketing and Market Research from the University of Almeria and European University of Lisbon since 2023. He is currently a student of the MSc of Marketing at the European University of Madrid since 2023.

Publications

Ethical Exploration of Advertising Impacts: Comparison Between Alcohol-Free and Alcoholic Beer Communication of Users' Perceptions and Attitudes
Ethical Exploration of Advertising Impacts: Comparison Between Alcohol-Free and Alcoholic Beer Communication of Users' Perceptions and Attitudes
Jorge Arranz Lago, Nieves García de Frutos. © 2024. 23 pages.
Governmental regulations and consumer trends towards healthier lifestyle are leading the change to new alcohol-free. However, alcohol consumption is growing, and some critical...