Jorge Alfaro

Jorge Alfaro is currently the Director of the School of Engineering at Universidad Católica del Norte, Chile. He also leads the MSc. in Technology and Information Management. Dr. Alfaro develops teaching, research, and business consulting responsibilities in IT business management, digital organization, and university coaching. He received his doctorate in 2006 from the Universidad Politécnica de Madrid, Spain.

Publications

Global Perspectives on the Strategic Role of Marketing Information Systems
Jose Melchor Medina-Quintero, Miguel A Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez. © 2023. 387 pages.
A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting...
Do You Feel It?: Sensory Marketing in Stores in Northeast Mexico During COVID-19
Anabel-Sofía Villegas-Garza, José Melchor Medina-Quintero, Jorge Alfaro-Pérez, Demian Abrego. © 2023. 21 pages.
Technology and interconnectivity make it possible to buy worldwide. More competition is in the market, and the client must find other ways to choose a product besides their...