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About Us

John Benedict

John Benedict

Publications

Exploring the Nexus: An In-Depth Analysis of Brand Activism's Influence on Consumer Behaviour

This study delves into the intricate relationship between brand activism and consumer behavior, aiming to unravel the nuanced dynamics that underlie contemporary market...

Navigating the Digital Frontier: Trends, Innovation, and Challenges in Industry 5.0

Industry 5.0 is a shift in industrial processes involving robots and AI, enhancing efficiency and customization. International organizations are implementing Industry 5.0...