Joaquim Monteiro Pratas

Joaquim Pratas is a Lecturer at Universidade da Maia - ISMAI and ISCAP-IPP. He graduated on Economics, and has a MoSc and PhD in Business and Management (specialization on Marketing and Strategy) at University of Porto. He is a researcher at UNICES - Universidade da Maia and GOVCOPP-Universidade de Aveiro. His research focus is on Retailing, Marketing, Communications, and Tourism.

Publications

The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs
The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs
Zaíla Oliveira, Sara Teixeira, Sandrina Teixeira, Joaquim Monteiro Pratas. © 2024. 25 pages.
The best way to capture consumer attention and entice them to purchase is by generating leads using an inbound marketing strategy. The research question raised is about the...