Joaquim A. Casaca

Joaquim Casaca is Assistant Professor at IADE, Universidade Europeia, since 2010. He holds a Ph.D. in Management from Universidade Lusíada de Lisboa, a Master’s in Management from ISEG - Lisbon School of Economics and Management at the University of Lisbon, a MBA (ISEG), a postgraduate degree in “Technologies and Information Sciences for Organizations” (ISEG) and a degree in Economics (ISEG). He has developed his teaching activity in the scientific areas of Management, Marketing and Statistics in the Marketing and Advertising degree and several masters in the field of marketing, and in the supervision of master's dissertations. He is an integrated member of UNIDCOM/IADE research center and is a member of the scientific committee of the Observatório do Consumo Consciente – Forúm do Consumo (Conscious Consumption Observatory – Consumer Forum), currently developing research on marketing performance, behavior and development sustainable and conscious consumption. Experienced user in statistical analysis programs such as IBM SPSS Statistics, IBM SPSS AMOS and SmartPLS (structural equation models).

Publications

How Artificial Intelligence Can Leverage Relationship Marketing Strategies
How Artificial Intelligence Can Leverage Relationship Marketing Strategies
Albérico Travassos Rosário, Joaquim A. Casaca. © 2025. 34 pages.
Increased competition and consumer demand for personalized marketing messages and content have led to the increased adoption of relationship marketing. Through a systematic...
Predictive Analytics for Customer Behavior
Predictive Analytics for Customer Behavior
Albérico Travassos Rosário, Rui Cruz, Luis Bettencourt Moniz, Joaquim A. Casaca. © 2024. 36 pages.
Predictive analytics have become indispensable tools for implementing data-driven strategies and decisions. These innovations are used to predict future activities, thereby...
The Impact of Personal Information in E-Commerce: Balancing Privacy, Security, and Ethics
The Impact of Personal Information in E-Commerce: Balancing Privacy, Security, and Ethics
Joaquim A. Casaca, Albérico Travassos Rosário. © 2024. 34 pages.
The collection of personal data from consumers is a key factor in the success of e-commerce. However, there is a risk that online companies may use this information for purposes...
The Influence of Personalization on Consumer Satisfaction: Trends and Challenges
The Influence of Personalization on Consumer Satisfaction: Trends and Challenges
Joaquim A. Casaca, Luís Pedro Miguel. © 2024. 37 pages.
In today's digital age, where consumers are inundated with a barrage of information and choices, the ability to tailor marketing efforts to individual preferences has become...