Joana Raquel Neves

Joana Neves has a master’s degree in marketing and international business at Coimbra Business School, specializing in Marketing strategies, international business dynamics, and consumer behavior. Prior academic achievements include a Bachelor's degree in Applied Communication from Lusofona University - Porto Center, focusing on communication theories, Marketing, and media studies. Practical expertise was gained as a Cisco Certified Network Associate through the Cisco Networking Academy, where skills in networking principles and system security were developed. Complementing the academic background, a three-year Informatic Internship at Lusofona University - Porto provided opportunities to offer technical support and perform system maintenance. Currently engaged in research in marketing and technology, with a focus on Digital Marketing strategies, E-commerce, and the integration of technology in Marketing campaigns. Furthermore, continuous knowledge enhancement is pursued through online courses, particularly in Data Analysis, Digital Marketing, and emerging technologies.

Publications

Dive Into Metaverse: Concept, Evolution, Framework, Technologies, Opportunities, and Trends
Joana Raquel Neves, Lara Mendes Bacalhau. © 2024. 26 pages.
The ever-changing environment of the Metaverse claim for a study that leads to a captivating journey for readers of this chapter in which the current condition of this digital...