Joana Fernandes

Joana Fernandes with a dual degree in management and marketing, Joana Fernandes recently completed her Master's degree in Communication Sciences from Universidade Católica Portuguesa. She is currently working in the Innovation Department at the insurance company Fidelidade, in a department that drives innovative solutions to contribute to the company's success.

Publications

How Customer Rating on Digital Restaurant Guides Influence Consumer Satisfaction: The Zomato Platform Experience
How Customer Rating on Digital Restaurant Guides Influence Consumer Satisfaction: The Zomato Platform Experience
Alexandre Duarte, Joana Fernandes, Claudia Pernencar. © 2023. 33 pages.
Nowadays, anybody is a potential food critic, only requiring a smartphone to write an opinion and evaluate a restaurant through a digital app. As people trust other people's...