Joana Carmo Dias

Joana Carmo Dias has a Ph.D. in Management, specializing in Marketing, from the Nova School of Business and Economics and a Master in Marketing at Universidade Católica Portuguesa. She is an assistant professor at IPAM Porto and Universidade do Minho in the scientific areas of management and marketing and supervises several master's dissertations. She is an integrated researcher at COMEGI, and her research focus is services marketing, healthcare, retail, consumer experience, and branding.

Publications

Innovative Digital Marketing in Business
Innovative Digital Marketing in Business
Albérico Travassos Rosário, Joana Carmo Dias. © 2024. 35 pages.
Innovative digital marketing strategies are essential for businesses to stay competitive and reach their target audience effectively in the digital age. Augmented reality and...
Tourism in the Metaverse: Opportunities and Challenges
Tourism in the Metaverse: Opportunities and Challenges
Albérico Travassos Rosário, Joana Carmo Dias. © 2024. 39 pages.
Metaverse tourism is an emerging concept that refers to the practice of exploring and experiencing virtual worlds and digital environments. It offers a wide range of immersive...
Marketing Strategies on Social Media Platforms
Marketing Strategies on Social Media Platforms
Albérico Travassos Rosário, Joana Carmo Dias. © 2023. 25 pages.
Business dynamics are also found in the digital economy, forcing the development of new business models to achieve strategic marketing excellence. It was verified that half of...
Learning Management Systems in Education: Research and Challenges
Learning Management Systems in Education: Research and Challenges
Albérico Travassos Rosário, Joana Carmo Dias. © 2022. 31 pages.
The learning management system (LMS) in education refers to a variety of software and systems used to manage, track, and deliver educational materials, as well as manage student...