Jitendra Kumar

Jitendra Kumar is currently working as an Associate Professor in Department of Management Studies, at Sikkim Manipal institute of Technology. He has completed his post graduation in Master of Business Administration from Sikkim Maniapl University, Gangtok Sikkim in the year 2008. He is having 10 years of teaching experience in finance domain at college level. His area of interest are in Finance, Financial market and investment. He got his doctorate degree from Sikkim Manipal University, India in the year 2016.

Publications

An Empirical Study on the Impact of Social Media Promotion of Branded Drugs on the Health Behavior of Indian Patients
An Empirical Study on the Impact of Social Media Promotion of Branded Drugs on the Health Behavior of Indian Patients
Samrat Kumar Mukherjee, Abhijit Sarkar, Subhadeep Mukherjee, Jitendra Kumar, Ajeya Jha. © 2023. 17 pages.
Branded drug social media promotion (SMP) has increased dramatically in the recent era. The impact of this new phenomenon (although it is illegal in most countries) on patient...
Role of Social Media Promotion of Prescription Drugs on Patient Belief-system and Behaviour
Role of Social Media Promotion of Prescription Drugs on Patient Belief-system and Behaviour
Samrat Kumar Mukherjee, Jitendra Kumar, Ajeya K Jha, Jaya Rani Rani. © 2022. 19 pages.
In the current scenario, extremely little information exists on the uses, benefits, and limitations of social media for health communication among the patients and health...
Analysis of Information About Medicines Available on Facebook
Analysis of Information About Medicines Available on Facebook
Samrat Kumar Mukherjee, Jitendra Kumar Kumar, Sushil Kumar Pareek, Ajeya K. Jha. © 2022. 13 pages.
There are many anxieties have been shown and perceived by the experts for SMP of medicines. This procedure of DTCA can be reciprocated, and one of the reason is the platform is...
Dynamics of Social Media Promotion of Prescription Drugs and Resulting Patient Belief Systems
Dynamics of Social Media Promotion of Prescription Drugs and Resulting Patient Belief Systems
Samrat Kumar Mukherjee, Jitendra Kumar Kumar, Ajeya K. Jha, Jaya Rani Pandey. © 2021. 27 pages.
Social media has emerged as a powerful tool for communication. A large number of professional pharmaceutical associations are making their presence felt across social media by...
An Empirical Note on Health Vulnerability and Health Information Digital Divide: A Study of Indian Patients
An Empirical Note on Health Vulnerability and Health Information Digital Divide: A Study of Indian Patients
Jaya Rani, Ajeya Jha, Jitendra Kumar, Samrat Kumar Mukherjee, Saibal Kumar Saha. © 2020. 23 pages.
Availability of healthcare information on the Internet has made it possible for patients or their relatives to search for such information. Considering the delicate nature of...
Role of Social Media Promotion of Prescription Drugs on Patient Belief-system and Behaviour
Role of Social Media Promotion of Prescription Drugs on Patient Belief-system and Behaviour
Samrat Kumar Mukherjee, Jitendra Kumar, Ajeya K Jha, Jaya Rani Rani. © 2019. 21 pages.
In the current scenario, extremely little information exists on the uses, benefits, and limitations of social media for health communication among the patients and health...
Life-Style Distinction Between Customers and Non-Customers of Sikkim Cymbidium
Life-Style Distinction Between Customers and Non-Customers of Sikkim Cymbidium
Ajeya Jha, Bibeth Sharma, Jitendra Kumar. © 2018. 13 pages.
For marketers, it is a vital to be able to differentiate customers from non-customers for their product. Sikkim a tiny Himalayan state in India is the home of globally known...
Mutual Fund Performance and Investor's Perception: An Indian Perspective
Mutual Fund Performance and Investor's Perception: An Indian Perspective
Anindita Adhikary, Bedanta Bora, Jitendra Kumar. © 2014. 11 pages.
The Indian mutual fund industry is playing a significant role in the development of capital market and in the growth of the Indian economy. It is considered to be a better...