Jillian Rae Suter

Jillian Rae Suter is currently an Assistant Professor at the Faculty of Informatics, Shizuoka University, Japan. She obtain her Master's and Ph.D. from Keio University in Media and Governance. Her research focuses on media consumerism and intercultural interpretation of media, which recently has included elements of "Cool Japan" such as yuru-chara.

Publications

Images of Organic Food Products, Consumers, Makers, and Distributors: An Image Congruence Study
Images of Organic Food Products, Consumers, Makers, and Distributors: An Image Congruence Study
Bình Nghiêm-Phú, Jillian Rae Suter. © 2023. 23 pages.
Compared to the other fields of business, research on image congruence in the food business sector, particularly organic food, is relatively scarce. Previous studies could only...
The Application of Anthropomorphism in Marketing: Implications for Green Economy in a digital world
The Application of Anthropomorphism in Marketing: Implications for Green Economy in a digital world
Bình Nghiêm-Phú, Jillian Rae Suter. © 2022. 30 pages.
From a psychological approach, brands are attached to human personality traits to make them more appealing and facilitate future consumption. Brand personality, however, cannot...