Jiarui Yang

Jiarui Yang is an undergraduate student majoring in Applied Economics at Beijing Normal University-Hong Kong Baptist University United International College. Her primary academic interests lie in International Economics, China Economy, and Industry Organization and Market. Jiarui has completed two internships at financial subsidiaries of Huaxi Securities Co., Ltd, where she gained practical experience in the financial sector. She has also participated in multiple business competitions, including the "China National Undergraduate' Innovation, Creativity and Entrepreneurship' Challenge" and the "L’Oréal Brandstorm Innovation Competition (BRANDSTORM)". Jiarui plans to pursue graduate studies in International Business and Marketing.

Publications

Yuanfudao: Transforming China's K12 Online Education Landscape
Jiarui Yang. © 2025. 20 pages.
This case study explores the transformative journey of Yuanfudao within China's dynamic K12 online education sector. Founded by Li Yong in 2012, it initially struggled with...