Jeganathan Gomathi Sankar

Jeganathan Gomathi SankarDr. Jeganathan Gomathi Sankar, a distinguished educator specializing in marketing, currently serves as a faculty member at the BSSS Institute of Advanced Studies. With an illustrious academic background, he earned his Ph.D. from Pondicherry University, where his research focused on information diffusion, ICT, marketing technology, AI, and Data Science. His impactful research contributions have been published in reputable journals indexed in Scopus and ABDC. Formerly associated with the Saveetha School of Management, Dr. Sankar played a significant role in advancing marketing education. Dr. Sankar's teaching philosophy revolves around integrating theoretical insights with practical applications, providing students with a comprehensive understanding of contemporary marketing trends. Beyond the classroom, he possesses proficiency in analytical tools such as SPSS, AMOS, STATA, PowerBI, and Python, elevating the sophistication of his research endeavors. With a commitment to academic excellence, Dr. Sankar fosters an environment that encourages critical thinking among students. Known for his engaging teaching style, he continues to shape future marketing professionals at the BSSS Institute of Advanced Studies. His dedication to advancing knowledge in marketing and technology is exemplified by his completed Ph.D. from Pondicherry Central University and a robust track record of research and teaching achievements.

Publications

A Comprehensive Examination of Mobile Augmented Reality in Tourism (MART) Adoption: Using the UTAUT2 Framework
A Comprehensive Examination of Mobile Augmented Reality in Tourism (MART) Adoption: Using the UTAUT2 Framework
Jeganathan Gomathi Sankar, Arokiaraj David. © 2024. 22 pages.
This research investigates the adoption of mobile augmented reality in tourism (MART) utilizing the unified theory of acceptance and use of technology two (UTAUT2) framework....
Generative AI for Transformational Management
Generative AI for Transformational Management
Jeganathan Gomathi Sankar, Arokiaraj David. © 2024. 320 pages.
The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age....
Transforming the Travel Landscape: Smart Contracts in Tourism Management
Transforming the Travel Landscape: Smart Contracts in Tourism Management
Jeganathan Gomathi Sankar, Arokiaraj David. © 2024. 21 pages.
This chapter explores smart contract integration in tourism, examining its current state, applications, challenges, and future trajectories. Leveraging blockchain, smart...
From Hesitation to Integration: Understanding Digital Healthcare Adoption
From Hesitation to Integration: Understanding Digital Healthcare Adoption
Jeganathan Gomathi Sankar, Arokiaraj David, G. Shrutimeena. © 2024. 32 pages.
Amid the ongoing digital transformation, the adoption of digital healthcare technologies has emerged as a fundamental force in reshaping healthcare services and elevating patient...
AI-Driven Marketing Success Stories: A Case Note of Industry Pioneers
AI-Driven Marketing Success Stories: A Case Note of Industry Pioneers
Jeganathan Gomathi Sankar. © 2024. 19 pages.
In this chapter, the authors explore the exceptional achievements and cutting-edge tactics implemented by major industry players, specifically Dominos, Nike, and Coca-Cola...
Travel Redefined: Future Trends in AI-Enhanced Tourism Experiences
Travel Redefined: Future Trends in AI-Enhanced Tourism Experiences
Jeganathan Gomathi Sankar. © 2024. 28 pages.
In the vision of future travel, advanced technology emerges as the linchpin, orchestrating a paradigm shift in planning, experiencing, and securing journeys. Central to this...
Application of Drone Technology in Agriculture: A Predictive Forecasting of Pest and Disease Incidence
Application of Drone Technology in Agriculture: A Predictive Forecasting of Pest and Disease Incidence
Ganeshkumar C., Arokiaraj David, Jeganathan Gomathi Sankar, Manjunath Saginala. © 2023. 32 pages.
The study examines the use of drone technology in agriculture to predict the occurrence of pest and disease outbreaks. The purpose of the study is to comprehend competition...
Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Jeganathan Gomathi Sankar, Arokiaraj David, P. Valan. © 2023. 27 pages.
The objective of this study is to investigate the level of understanding that internet users have regarding data privacy, security, and protection. The study aims to determine...
Measuring the Service Quality of Artificial Intelligence in the Tourism and Hospitality Industry
Measuring the Service Quality of Artificial Intelligence in the Tourism and Hospitality Industry
Jeganathan Gomathi Sankar, Arokiaraj David. © 2023. 23 pages.
The tourism industry is rapidly adopting artificial intelligence (AI) to enhance customer experiences and improve service delivery. However, the adoption of AI has raised...
Assessing Water and Sanitation Service Quality at Pilgrimage Sites After COVID-19: An Empirical Investigation
Assessing Water and Sanitation Service Quality at Pilgrimage Sites After COVID-19: An Empirical Investigation
Jeganathan Gomathi Sankar, Arokiaraj David, Rajesh Ramasamy. © 2023. 20 pages.
This empirical investigation focuses on assessing the quality of water and sanitation services provided by hotels located on pilgrimage sites, especially after the COVID-19...
Various Models to Evaluate Quality in the Service Industry
Various Models to Evaluate Quality in the Service Industry
Jeganathan Gomathi Sankar, Peter Valan, M. S. Siranjeevi. © 2020. 14 pages.
Service quality has turned out to be the most important topic of consideration to academicians and practitioners. It has been proven that the influence of service quality on...