Jeganathan Gomathi Sankar

Jeganathan Gomathi SankarJeganathan Gomathi Sankar is a dedicated educationist who specializes in the field of marketing. He is a member of the BSSS Institute of Advanced Studies, where he teaches courses on various marketing subjects. Dr. Sankar has previously served as a full-time research scholar in the Department of International Business at Pondicherry University, as well as a faculty member at the Saveetha School of Management. Dr. Sankar's research interests are varied and include areas such as service quality, information diffusion, ICT, marketing technology, and AI. He has published his work in well-regarded journals that are indexed in Scopus and ABDC. Through his teaching and research, Dr. Sankar strives to contribute to the field of marketing and provide his students with a comprehensive understanding of the subject matter.

Publications

A Comprehensive Examination of Mobile Augmented Reality in Tourism (MART) Adoption: Using the UTAUT2 Framework
A Comprehensive Examination of Mobile Augmented Reality in Tourism (MART) Adoption: Using the UTAUT2 Framework
Jeganathan Gomathi Sankar, Arokiaraj David. © 2024. 22 pages.
This research investigates the adoption of mobile augmented reality in tourism (MART) utilizing the unified theory of acceptance and use of technology two (UTAUT2) framework....
Generative AI for Transformational Management
Generative AI for Transformational Management
Jeganathan Gomathi Sankar, Arokiaraj David. © 2024. 423 pages.
The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age....
Transforming the Travel Landscape: Smart Contracts in Tourism Management
Transforming the Travel Landscape: Smart Contracts in Tourism Management
Jeganathan Gomathi Sankar, Arokiaraj David. © 2024. 21 pages.
This chapter explores smart contract integration in tourism, examining its current state, applications, challenges, and future trajectories. Leveraging blockchain, smart...
From Hesitation to Integration: Understanding Digital Healthcare Adoption
From Hesitation to Integration: Understanding Digital Healthcare Adoption
Jeganathan Gomathi Sankar, Arokiaraj David, G. Shrutimeena. © 2024. 32 pages.
Amid the ongoing digital transformation, the adoption of digital healthcare technologies has emerged as a fundamental force in reshaping healthcare services and elevating patient...
AI-Driven Marketing Success Stories: A Case Note of Industry Pioneers
AI-Driven Marketing Success Stories: A Case Note of Industry Pioneers
Jeganathan Gomathi Sankar. © 2024. 19 pages.
In this chapter, the authors explore the exceptional achievements and cutting-edge tactics implemented by major industry players, specifically Dominos, Nike, and Coca-Cola...
Travel Redefined: Future Trends in AI-Enhanced Tourism Experiences
Travel Redefined: Future Trends in AI-Enhanced Tourism Experiences
Jeganathan Gomathi Sankar. © 2024. 28 pages.
In the vision of future travel, advanced technology emerges as the linchpin, orchestrating a paradigm shift in planning, experiencing, and securing journeys. Central to this...
Generative AI and Implications for Ethics, Security, and Data Management
Generative AI and Implications for Ethics, Security, and Data Management
Jeganathan Gomathi Sankar, Arokiaraj David. © 2024. 475 pages.
As generative AI rapidly advances with the field of artificial intelligence, its presence poses significant ethical, security, and data management challenges. While this...
An Introduction to Generative AI: Crafting Worlds From Code
An Introduction to Generative AI: Crafting Worlds From Code
Arokiaraj David, Jeganathan Gomathi Sankar, C. Ganeshkumar, Mohammad Kashif. © 2024. 16 pages.
The chapter serves as an intricate exploration into the domain of Generative AI, offering a comprehensive understanding of its fundamental principles, diverse methodologies, and...
Application of Drone Technology in Agriculture: A Predictive Forecasting of Pest and Disease Incidence
Application of Drone Technology in Agriculture: A Predictive Forecasting of Pest and Disease Incidence
Ganeshkumar C., Arokiaraj David, Jeganathan Gomathi Sankar, Manjunath Saginala. © 2023. 32 pages.
The study examines the use of drone technology in agriculture to predict the occurrence of pest and disease outbreaks. The purpose of the study is to comprehend competition...
Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Jeganathan Gomathi Sankar, Arokiaraj David, P. Valan. © 2023. 27 pages.
The objective of this study is to investigate the level of understanding that internet users have regarding data privacy, security, and protection. The study aims to determine...
Measuring the Service Quality of Artificial Intelligence in the Tourism and Hospitality Industry
Measuring the Service Quality of Artificial Intelligence in the Tourism and Hospitality Industry
Jeganathan Gomathi Sankar, Arokiaraj David. © 2023. 23 pages.
The tourism industry is rapidly adopting artificial intelligence (AI) to enhance customer experiences and improve service delivery. However, the adoption of AI has raised...
Assessing Water and Sanitation Service Quality at Pilgrimage Sites After COVID-19: An Empirical Investigation
Assessing Water and Sanitation Service Quality at Pilgrimage Sites After COVID-19: An Empirical Investigation
Jeganathan Gomathi Sankar, Arokiaraj David, Rajesh Ramasamy. © 2023. 20 pages.
This empirical investigation focuses on assessing the quality of water and sanitation services provided by hotels located on pilgrimage sites, especially after the COVID-19...
Various Models to Evaluate Quality in the Service Industry
Various Models to Evaluate Quality in the Service Industry
Jeganathan Gomathi Sankar, Peter Valan, M. S. Siranjeevi. © 2020. 14 pages.
Service quality has turned out to be the most important topic of consideration to academicians and practitioners. It has been proven that the influence of service quality on...