Jane B. Thomas

Jane Thomas is a Professor of Marketing at Winthrop University. She teaches consumer behavior and marketing strategy and has published numerous articles on fashion marketing and management.

Publications

Instagramma in Fashion: The Impact of Social Media on Purchase Decisions
Instagramma in Fashion: The Impact of Social Media on Purchase Decisions
Jane B. Thomas, Cara O. Peters. © 2023. 18 pages.
Although traditionally ignored by the fashion industry, senior females have purchasing power, report being interested in fashion, and are a growing portion of social media users....