J. Patricia Muñoz-Chávez

J. Patricia Muñoz-Chávez is a Ph.D. Associate Professor at the Technological University of the Metropolitan Area of the Valley of Mexico. Her research interests are related to Organizations, Higher Education, and Organizational Behavior. She holds a Ph.D. in Strategic Planning and Technology Management (Popular Autonomous University of the State of Puebla.), a Master’s Degree in Management, and a Bachelor's Degree in Accountant (Autonomous University of the State of Hidalgo). She did a research stay at the University of Malaga, Spain. She has publications in several national and international journals and publishers. She is a member of the National System of Researchers of Mexico.

Publications

Navigating the Fourth Industrial Revolution: Empowering Socio-Technical Organizations With Data-Driven Business Intelligence Systems
Navigating the Fourth Industrial Revolution: Empowering Socio-Technical Organizations With Data-Driven Business Intelligence Systems
David Valle-Cruz, J. Patricia Muñoz-Chávez, Rigoberto García-Contreras. © 2024. 27 pages.
Artificial intelligence (AI) has become an integral component in organizational processes, generating several business models that have revolutionized the way companies operate....
Is the Idea of Human Replacement too Far-Fetched?: Artificial Intelligence as a Partner for the Public Sector
Is the Idea of Human Replacement too Far-Fetched?: Artificial Intelligence as a Partner for the Public Sector
Rigoberto García-Contreras, J. Patricia Muñoz-Chávez, Rosa L. Muñoz-Chávez. © 2023. 21 pages.
Public sector organizations are increasingly adopting artificial intelligence (AI). However, its implementation is creating controversy regarding its impact on the labor market...
Adoption of Industry 4.0: Analysis and Action of Mexican Case
Adoption of Industry 4.0: Analysis and Action of Mexican Case
Mireya Clavel-Maqueda, Eduardo Cornejo-Velazquez, J. Patricia Muñoz-Chávez, Rigoberto García-Contreras. © 2023. 18 pages.
Industry 4.0 integrates enterprises through continuous data flow, which can represent a competitive advantage. This chapter presents an analysis of the public policies for higher...
Towards the Understanding of Consumer Behavior in the Metaverse: A Systematic Literature Review Using the PRISMA Methodology
Towards the Understanding of Consumer Behavior in the Metaverse: A Systematic Literature Review Using the PRISMA Methodology
David Valle-Cruz, J. Patricia Muñoz-Chávez, Rigoberto García García-Contreras. © 2023. 21 pages.
The metaverse is not just about gaming. It encompasses a wide range of activities, including socializing, education, entertainment, and commerce. It represents an exciting...
Teleworker Experiences in #COVID-19: Insights Through Sentiment Analysis in Social Media
Teleworker Experiences in #COVID-19: Insights Through Sentiment Analysis in Social Media
Rigoberto García-Contreras, J. Patricia Muñoz-Chávez, David Valle-Cruz, Asdrúbal López-Chau. © 2022. 25 pages.
The COVID-19 pandemic has become a critical and disruptive event that has substantially changed the way people live and work. Although several studies have examined the effects...
Panic Station: Consumer Sentiment Analysis of the Evolving Panic Buying During the COVID-19 Pandemic
Panic Station: Consumer Sentiment Analysis of the Evolving Panic Buying During the COVID-19 Pandemic
J. Patricia Muñoz-Chávez, Rigoberto García-Contreras, David Valle-Cruz. © 2022. 23 pages.
The COVID-19 pandemic led to changes in consumer behavior, where social commerce played a relevant role. Through the theory of protection motivation as a theoretical basis, this...