J. Joshua Selvakumar

Dr. J. Joshua Selvakumar is an Associate Professor at the School of Business and Management at Christ University, Bangalore. He is a marketing management educator and administrator with national and international front-line sales experience with companies such as Mahindra & Mahindra, TTK Healthcare and Excel International in Doha, Qatar. He has 18+ years of teaching in leading Business schools like PSG Institute of Management Coimbatore and others. He served as the Centre Head for PSG Institutions In-House advertising and communication division for over a decade. He has over 42 publications to his credit. He is passionate about integrated marketing communication and sales Management and has published a book titled “Dimensions of Integrated Marketing Communications” with Lambert Publishing, Germany. He has visited several Universities abroad and is currently an adjunct faculty at the University of Toledo, Ohio, USA and a Collaborator with Taylor’s University, Malaysia.

Publications

Skill Sets Required to Meet a Human-Centered Industry 5.0: A Systematic Literature Review and Bibliometric Analysis
Skill Sets Required to Meet a Human-Centered Industry 5.0: A Systematic Literature Review and Bibliometric Analysis
G. Suganya, J. Joshua Selvakumar, P. Varadharajan, Sathish Pachiyappan. © 2024. 22 pages.
The first industrial revolution, known as Industry 1.0, was primarily concerned with mechanical engineering and water and steam. Electric power systems and mass production...
Why Should Businesses Care About the Metaverse
Why Should Businesses Care About the Metaverse
J. Joshua Selvakumar, Sathish Pachiyappan, G. Suganya. © 2024. 17 pages.
The fourth wave of computer innovation is now being driven by virtual reality (VR) and augmented reality (AR), two spatial, immersive technologies. The resulting pervasive...