Iza Gigauri

Iza Gigauri is based at St. Andrew the First-Called Georgian University. She received her PhD in Business Administration (Summa Cum Laude) from Ivane Javakhishvili Tbilisi State University (Georgia). She holds an MBA from Business School Netherlands (The Netherlands) and an MBA with the highest honors from the American University for Humanities (Georgia). She is a graduate with honors from Ilia State University (Georgia) and from Ruhr-University Bochum (Germany). She delivers lectures and teaches seminars at all three levels of higher education. She is an expert, opponent, and supervisor of doctoral dissertations and Master’s theses. She won a number of international scholarships and awards in the field of her academic specialization. Her research interests include corporate responsibility, marketing, sustainability, social entrepreneurship, HRM, and leadership. She participated in 35 international scientific conferences and has published over 70 peer-reviewed papers, 2 books, and 14 book chapters. She is a scientific committee member and keynote speaker at international conferences, a guest editor, an editorial board member and a reviewer at international journals within Emerald, Springer, IGI Global, Frontiers, Taylor & Francis, Elsevier, Wiley, and Inderscience.

Publications

Sustainability and Healthcare Marketing in the Digital Age
Sustainability and Healthcare Marketing in the Digital Age
Iza Gigauri. © 2024. 12 pages.
Healthcare as a dynamic and complex industry requires marketing to achieve business goals and improve the well-being of society. Transformations in the environment, increased...
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Iza Gigauri, Maria Palazzo, Maria Antonella Ferri. © 2023. 455 pages.
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has...
Intelligent Packaging: A Strategy for Boosting Sustainable Marketing and Contributing to the Sustainable Development Goals
Intelligent Packaging: A Strategy for Boosting Sustainable Marketing and Contributing to the Sustainable Development Goals
Maria Palazzo, Iza Gigauri, Maria Antonella Ferri. © 2023. 17 pages.
Digitalization and sustainable development present a twin transition to the industry 5.0-based new normal. Companies try to achieve sustainability transformation through new...
The Past, Present, and Future of Sustainable Marketing
The Past, Present, and Future of Sustainable Marketing
Catalin Popescu, Razvan Ionescu, Iza Gigauri. © 2023. 23 pages.
Sustainable Development Goals have to be integrated into every aspect of modern society. Economic agents are transforming accordingly taking into consideration the economic...
Current Context and Perspectives of Social Entrepreneurship in Georgia
Current Context and Perspectives of Social Entrepreneurship in Georgia
Iza Gigauri. © 2023. 25 pages.
Social entrepreneurs serve vulnerable groups by providing them with services and making an effort to solve social problems in an innovative way. The recent pandemic and economic...
Paradigm Shift in Corporate Responsibility to the New Era of ESG and Social Entrepreneurship
Paradigm Shift in Corporate Responsibility to the New Era of ESG and Social Entrepreneurship
Iza Gigauri, Valentin Penchev Vasilev. © 2023. 20 pages.
Since the business purpose to serve shareholders' interests changed to a more balanced view of serving all stakeholders, companies' focus shifted towards corporate social...
Corporate Social Responsibility and COVID-19 Pandemic Crisis: Evidence From Georgia
Corporate Social Responsibility and COVID-19 Pandemic Crisis: Evidence From Georgia
Iza Gigauri. © 2022. 20 pages.
The paper aims to clarify the implications of COVID-19 on corporate social responsibility (CSR). The research outlines an important role of CSR during the crisis and examines the...
The Landscape of Social Entrepreneurship Opportunities in Georgia
The Landscape of Social Entrepreneurship Opportunities in Georgia
Iza Gigauri. © 2022. 17 pages.
After the breakdown of Soviet Communism, Georgia like other soviet republics has been transforming from administrative command economies to market economies. This transformation...
Integrating Sustainability Development Issues into University Curriculum
Integrating Sustainability Development Issues into University Curriculum
Iza Gigauri, Catalin Popescu, Mirela Panait, Simona Andreea Apostu. © 2022. 27 pages.
Sustainability is an important issue to be addressed by the accreditation agencies in order to ensure quality education at the degree programs offered by universities. Their...
Corporate Social Responsibility and COVID-19 Pandemic Crisis: Evidence From Georgia
Corporate Social Responsibility and COVID-19 Pandemic Crisis: Evidence From Georgia
Iza Gigauri. © 2021. 18 pages.
The paper aims to clarify the implications of COVID-19 on corporate social responsibility (CSR). The research outlines an important role of CSR during the crisis and examines the...
Expecting Transformation of Marketing During the Post-Pandemic New Normal: Qualitative Research of Marketing Managers in Georgia
Expecting Transformation of Marketing During the Post-Pandemic New Normal: Qualitative Research of Marketing Managers in Georgia
Iza Gigauri, Kakhaber Djakeli. © 2021. 18 pages.
COVID-19 has impacted economic and social dimensions around the globe. It triggered changes in consumer behavior requiring marketing efforts to be rethought from the...