Ity Sahu

Ity Sahu is a research scholar in the Department of Business Management at Dr. Harisingh Gour Vishwavidyala (A Central University) Sagar. Her are of research is AI intervention in e-commerce. She has published articles in Scopus-indexed journals and book chapters in edited book. She has been a meritorious student and a gold medallist in her MBA programme.

Publications

Virtual Experiences, Real Consequences: How Virtual Reality Transforms Consumer Behavior in E-Commerce
Virtual Experiences, Real Consequences: How Virtual Reality Transforms Consumer Behavior in E-Commerce
Anil Kumar Kashyap, Ity Sahu. © 2023. 9 pages.
According to Business Wire, the e-commerce market in India is expected to reach US$107.3 billion in 2023 and attract more players in online retailing. E-commerce is essentially...