Ishani Sharma

Ishani Sharma is a Research Scholar at Chitkara Business School, Chitkara University, Punjab, India. Her current teaching and research interest areas include Tourist Psychology & Behavior, Tourism Marketing, Tourism Advertising and Corporate Travel Management.

Publications

Digital Footprints and the Battle for Data Sovereignty: Digital Privacy, Security, and Ownership
Ishani Sharma, Arun Aggarwal. © 2024. 10 pages.
In the age of digitization, concerns about digital security and data ownership are paramount. The chapter investigates the cyber threatscape, noting the role of state-backed...
Exploring the Relationship Between Tourist Experiences at Creative Tourist Destinations and Their Intentions to Indulge in Co-Creation Activities
Ishani Sharma, Arun Aggarwal. © 2024. 17 pages.
This chapter examines the evolution of tourism from passive consumption to active engagement, focusing on co-creation where tourists collaborate with service providers, local...