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About Us

Ishani Sharma

Ishani Sharma is a Research Scholar at Chitkara Business School, Chitkara University, Punjab, India. Her current teaching and research interest areas include Tourist Psychology & Behavior, Tourism Marketing, Tourism Advertising and Corporate Travel Management. ORCID- 0009-0009-3439-5980

Publications

Revolutionizing Creative Tourism: Integrating AI in Marketing for Immersive Travel Experiences

This chapter provides a comprehensive review of hospitality and tourist (HAT) AI literature. The analysis identified relevant themes, pros, and cons, as well as suggested future...

Innovating for Tomorrow: The Role of Artificial Intelligence, Robotics, and Service Automation in Travel, Tourism, and Hospitality

This chapter is an intensive insight into the assimilation and influences of robotics, artificial intelligence, and service automation (RAISA) technologies over travel, tourism...