Isaac Wasswa Katono

Isaac Wasswa Katono holds a BSc. (Agriculture) Rural Economy and a Masters in Business Administration (MBA) Marketing Option, both from Makerere University. He holds a PhD in Business Science (Entrepreneurship) of the University of Cape Town. Currently, he is a Senior Lecturer in the School of Business at Uganda Christian University. Prior to that, Isaac was the Associate Dean Faculty of Business and Administration, Uganda Christian University 2010 to 2016 as well as Head, Department of Management and Entrepreneurship 2012 to 2016. He participated in the development of modules for the Student Training in Entrepreneurship Promotion (STEP) project at the University of Giessen in 2008, and has since been a trainer in this program in Uganda and other countries since then to date. His research interest is Culture, Entrepreneurship, Management and Gender. Isaac is a reviewer for a number of international journals. He has attended and presented papers in several international conferences, and has published works in the area of Entrepreneurship and Management plus other related areas.

Publications

Rural Startups in an Emerging Market: An Examination of the Entrepreneurial Ecosystem in Rural Areas of Uganda
Rural Startups in an Emerging Market: An Examination of the Entrepreneurial Ecosystem in Rural Areas of Uganda
Isaac Wasswa Katono. © 2024. 26 pages.
This study investigates factors that constrain the development of rural startups in the Ugandan rural entrepreneurial ecosystem in light of the importance of entrepreneurship in...
Entrepreneurship in Education in a Developing Country Context: Constraints Facing Private Schools in Uganda
Entrepreneurship in Education in a Developing Country Context: Constraints Facing Private Schools in Uganda
Isaac Wasswa Katono. © 2023. 19 pages.
Private primary schools are profit-oriented startups by individuals or private organizations solely funded and run by them without any financial contribution from the...
Sustainability Marketing in Emerging Markets: The Case of Uganda
Sustainability Marketing in Emerging Markets: The Case of Uganda
Isaac Wasswa Katono. © 2023. 24 pages.
In light of the importance of emerging markets in the world economy, this study seeks to illustrate how emerging market characteristics, country institutional profiles, and some...
Promoting Entrepreneurship to Reduce Graduate Unemployment
Promoting Entrepreneurship to Reduce Graduate Unemployment
Isaac Wasswa Katono. © 2022. 363 pages.
Based on recognition, evaluation, and exploitation of opportunities, entrepreneurship is a process that stimulates economic growth, provides us with new products and services...
Ethically Questionable Behavior and Consumerism in Uganda: A Survey of University Students
Ethically Questionable Behavior and Consumerism in Uganda: A Survey of University Students
Isaac Wasswa Katono. © 2016. 27 pages.
While consumerism seems to be on the rise in many societies, little attempt has been made to link consumerism to unethical behavior and its antecedents namely work ethic and...