Isaac Sewornu Coffie

Isaac Sewornu Coffie obtained his Doctor of Philosophy Degree from the University of Ghana with a specialization in social marketing. He is currently an adjunct lecturer at Accra Technical University. His teaching and research interests are social marketing, corporate social responsibility, entrepreneurship and SME development.

Publications

Social Media Communication and Sustainability Perception in Business: The Moderating Role of Social Media Influencers
Social Media Communication and Sustainability Perception in Business: The Moderating Role of Social Media Influencers
George Kofi Amoako, Isaac Sewornu Coffie, Elikem Chosniel Ocloo. © 2023. 20 pages.
Achieving the 17 sustainable development goals (SDGs) has become very important in the survival of the human race and the earth's ecosystem. The purpose of this study is to...
Sustaining Small Enterprises Through Digital Technologies in the Post-COVID-19 Era
Sustaining Small Enterprises Through Digital Technologies in the Post-COVID-19 Era
Elikem Chosniel Ocloo, Isaac Sewornu Coffie, Gretel Rejoice Mawunyo Asigbe-Tsriku, Frank Frimpong Opuni. © 2023. 24 pages.
Though studies have recently examined the effect of the coronavirus on micro and small enterprises (MSEs) and the role digital technologies could play in mitigating those...