Irma Imamovic

|Irma Imamovic - Contributing Author|PhD Marketing and Strategy

Publications

Multisensory Dimensions as Interdisciplinary Study: Sensory Destination Branding and Post-Pandemic Scenario
Irma Imamovic, Bruno Barbosa Sousa, António Azevedo. © 2024. 20 pages.
The multisensory dimensions of a destination, which are important for establishing an emotional connection between a visitor and a place, can be used and managed to create a...
The Urban Sensescapes and Sensory Destination Branding
Irma Imamović, António Joaquim Araújo Azevedo, Bruno Miguel Barbosa de Sousa. © 2022. 18 pages.
The sensory attractiveness of destinations has recently been one of the most important focal points when considering the impact of senses on positive and memorable travel...