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About Us

Iqbal Hussain

Iqbal Hussain is a Ph.D Scholar in Marketing at Lyallpur Business School, Government College University, Faisalabad session 2018-2021. He got his early education from Govt. High School Jaranwala and from Govt. Degree College Jaranwala. He completed his Graduation and Master from National University of Modern Language (NUML). His research areas are Marketing, Omnichannel, Consumer Behaviour, Tourism, Customer Engagement, and Customer Relationship Management. He has 20 years teaching experience at school, college, and university level. He has served as Junior Science Math Teacher (JSMT), Elementary School Educator (ESE), and visiting lecturer of Marketing. He is determined to continue his struggles in order to gain a prominent position in the field of Marketing.

Publications

The Future of World Tourism: The Role of World Bodies

The chapter covers the role of leading international organisations which are working to transform tourism industry into sustainable tourism. The organisations are working with...

Emergence of Services Business Strategies During COVID-19

The 21st century has been fighting against COVID-19, an infection caused by a virus SARS CoV-2. On 30th January 2020, the World Health Organization stated this condition as an...