Iolanda Vieira

|Iolanda Vieira - Contributing Author|Iolanda Vieira is Professor at Polytechnic Institute of Viana do Castelo. She holds a Master's degree in Management Sciences and a PhD in Management (with specialization in Marketing and Strategy) from the Faculty of Economics – University of Porto. She teaches undergraduate and postgraduate courses in the fields of marketing, marketing research, strategic management and business project. Her main research interests are in consumer behaviour, business relationships, consultancy services and entrepreneurship.

Publications

Personalization and Privacy: The Assessment and Concerns of Generation Z
Personalization and Privacy: The Assessment and Concerns of Generation Z
Iolanda Vieira, Cristina S. Rodrigues, Filipa Vieira. © 2024. 22 pages.
Technology has changed the forms and means of advertising. With the rise of personalized online advertising, it becomes appropriate to explore the perceptions and concerns of...
Do Engineering Students Intend to Be Entrepreneurs?: A Case Study From the University of Minho, Portugal
Do Engineering Students Intend to Be Entrepreneurs?: A Case Study From the University of Minho, Portugal
Filipa Vieira, Cristina S. Rodrigues, Iolanda Vieira. © 2023. 24 pages.
In Portugal, the total early-stage entrepreneurial activity (TEA) suggests an imbalance between the entrepreneur gender, with occasional advances and setbacks. Given the...