Inma Rodríguez-Ardura

Inma Rodríguez-Ardura is Associate Professor of Marketing and the Director of the Digital Business Research Group at the Open University of Catalonia (Universitat Oberta de Catalunya). In addition to this, Dr Rodríguez-Ardura is a part-time faculty member at the University of Miami Business School and Co-Editor of the Journal of Theoretical and Applied Electronic Commerce Research. She has served at the University of Oxford, as Visiting Fellow of the Oxford Internet Institute, and at Babson College, as Visiting Professor. Her research interests gravitate towards digital marketing and online user experience.

Publications

Impact of Mobile Services on Business Development and E-Commerce
Impact of Mobile Services on Business Development and E-Commerce
Francisco Liébana, Zoran Kalinić, Iviane Ramos de Luna, Inma Rodríguez-Ardura. © 2020. 280 pages.
Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current...
An Integrative Framework on the Psychological Variables Explaining the Consumers’ Use of E-Commerce-Based Recommendation Systems
An Integrative Framework on the Psychological Variables Explaining the Consumers’ Use of E-Commerce-Based Recommendation Systems
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Inma Rodríguez-Ardura, Claudia C. Cabal-Cruz. © 2011. 15 pages.
A conceptual model to understand the consumer’s adoption and use of certain website recommendation system is presented; the research problem is tackled from a psychological...