Inci Dursun

İnci Dursun studied the MSc in Business Administration and Ph.D. in Business Administration specializing in marketing management at Gebze Technical University (GTU). Currently, she is working at GTU as an Associate Professor. Her research interests are in the areas of on consumer behavior and social marketing. Specifically, she focuses on sustainable consumption and change of nonfunctional consumer attitudes and behaviors. She lectures on marketing management, consumer behaviors, research methodology.

Publications

Impulsive Buying as a Response to COVID-19-Related Negative Psychological States
Impulsive Buying as a Response to COVID-19-Related Negative Psychological States
Inci Dursun, Hediye Yürüyen Kılıç, Elif Aralık. © 2023. 22 pages.
Impulsive buying (IB), of which mood regulation function is well-documented, is among the methods for coping with psychological strain during the COVID-19 pandemic. However, IB...
Does Voluntary Simplicity Lifestyle Support Psychological Resilience During Crises?: Evidence From the COVID-19 Pandemic
Does Voluntary Simplicity Lifestyle Support Psychological Resilience During Crises?: Evidence From the COVID-19 Pandemic
Hediye Yürüyen Kılıç, Inci Dursun, Ebru Tumer Kabadayi. © 2023. 25 pages.
This study aims to investigate the contribution of voluntary simplicity to psychological resilience during the Covid-19 pandemic. Distinctively, the study investigates (1) how a...
Mitigating the Effects of Social Desirability Bias in Self-Report Surveys: Classical and New Techniques
Mitigating the Effects of Social Desirability Bias in Self-Report Surveys: Classical and New Techniques
Ahmet Durmaz, İnci Dursun, Ebru Tümer Kabadayi. © 2020. 40 pages.
Self-reporting is a frequently used method to measure various constructs in many areas of social science research. Literature holds abundant evidence that social desirability...