Žiga Domadenik

Žiga Domadenik has a Master's degree in Media Communications Engineering, employed at the Institute of Media Communications. Ph.D. student of Media Communications at the Faculty of Electrical Engineering, Computer Science, and Informatics, University of Maribor. Research areas include media literacy, fake news, and unethical forms of advertising.

Publications

Unethical Advertising Techniques and Their Impact on Consumer Shopping Habits
Unethical Advertising Techniques and Their Impact on Consumer Shopping Habits
Žiga Domadenik, Tina Tomažič. © 2024. 21 pages.
Sellers and marketers use different strategies to maximise profits, focusing on personalised advertising experiences influencing customer behaviour. However, the advertising...