Hui Nee Au Yong

Hui Nee Au YongAu Yong Hui Nee holds a PhD in Technology Management from Universiti Sains Malaysia and Master in Economics from the University of Tsukuba, Japan. She was also trained by the World Bank. Currently, she is an Associate Professor of Economics at Universiti Tunku Abdul Rahman. She is the Dean of the Faculty of Business and Finance. Her research interests include Behavioural Economics, Digital Economy, Environment, Social & Governance (ESG), International Economics, Real Estate Economics. She possesses almost two decades of experience as a manager at government agency and Fortune 500 multinational companies. She is involved in international research grants and consultation projects in China, Indonesia, Japan, Pakistan, Taiwan and the United Kingdom. She published more than 30 indexed papers/book chapters. She serves as the chief editor of a book published by Singapore-based World Scientific Publishing, reviewer editor of Switzerland-based Frontiers Media journal and editor of five peer-reviewed international journals. She was a Monbukagakusho Scholar and awarded the Tun Razak Youth Leadership Award, best oral presentation award and best paper awards.

Publications

Consumer Risk Perception Towards Cybercrimes and E-Commerce: The Case of Malaysia
Consumer Risk Perception Towards Cybercrimes and E-Commerce: The Case of Malaysia
Hui Nee Au Yong, Yoke Chin Kuah, Chooi Yi Wei, Abdul Rafay. © 2023. 19 pages.
The concept of this chapter is to review the literature for a research gap on risk perception among online consumers and the intention for online purchases in Malaysia. Online...
Policies for Promotion of Malaysian SMEs Go Global in the Digital Economy: SMEs Go Global From Malaysia
Policies for Promotion of Malaysian SMEs Go Global in the Digital Economy: SMEs Go Global From Malaysia
Hui Nee Au Yong, Ke Xin Liew. © 2022. 23 pages.
The main purpose of this study is to seek industrial players' inputs on fiscal and monetary policies necessary to enhance SME export performance. The authors use survey data...
Facilitating the Malaysian Manufacturing Sector in Readiness for Industry 4.0: A Mediating Role of Organization Innovation
Facilitating the Malaysian Manufacturing Sector in Readiness for Industry 4.0: A Mediating Role of Organization Innovation
Hafiz Mudassir Rehman, Hui Nee Au Yong, Yuen Onn Choong. © 2022. 23 pages.
The manufacturing sector of Malaysia is an essential part of its economic system. Malaysia holds a remarkable position in the global market through the exports of manufacturing...
Sustainable Smart Homes and Community Happiness in the Malaysian Context
Sustainable Smart Homes and Community Happiness in the Malaysian Context
Hajra Malik, Hui Nee Au Yong, Zam Zuriyati Mohamad, Charles Ramendran S. P. R., Chee Yin Yip, Chee Yang Fong, Mobashar Rehman, Suhaiza Zailani. © 2022. 18 pages.
Sustainable smart houses are one of the methods through which all these factors can be touched upon because such houses provide social well-being and cause less damage to the...
Financial Technologies: Concept, Application, and Challenges
Financial Technologies: Concept, Application, and Challenges
Debra Hooi Chern Lee, Mobashar Rehman, Hui Nee Au Yong, Manzoor Ahmed Hashmani. © 2021. 23 pages.
This chapter explores the concept of Financial Technology (FinTech) and how it has progressed to where it is today. This understanding is further supplemented with the...
Financial Technologies: Concept, Application, and Challenges
Financial Technologies: Concept, Application, and Challenges
Debra Hooi Chern Lee, Mobashar Rehman, Hui Nee Au Yong, Manzoor Ahmed Hashmani. © 2020. 33 pages.
This chapter explores the concept of Financial Technology (FinTech) and how it has progressed to where it is today. This understanding is further supplemented with the...