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About Us

Howard Moskowitz

Howard Moskowitz holds a bachelor’s degree from Queens College, New York, Mathematics, Psychology; Phi Beta Kappa, and Ph.D. Harvard University, Experimental Psychology. Dr. Moskowitz has held several academic positions and has a long list of awards. Dr. Moskowitz is the author/co-author of more than 300 papers and books. Some of his books have been bestsellers, like Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them.

Publications

Applying Mind Genomics to Social Sciences

Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-day decision making. It...

The Mind of Sustainability: A Mind Genomics Cartography

The authors introduce the science of Mind Genomics to explore what specific messages drive a person to say they will be interested in sustainability and motivated to do...

Using a Rule Developing Experimentation Approach to Study Social Problems: The Case of Corruption in Education

This article presents the first in a series of studies on the corruption of various types, assessed through an online experiment known as mind genomics. The data allows for the...

Retention and Customer Share Building: Formulating a Communication Strategy for a Sports Club

The purpose of this chapter is to examine factors that affect a season ticketholder’s decision to renew membership by focusing on Florida’s Jacksonville Jaguars football...