Himanshu Sisodia

Himanshu Sisodia is a creative and results-driven marketing specialist known for his expertise in digital strategy, SEO consulting, and Web 3 exploration. His unwavering commitment to organic growth and increasing online awareness across a wide range of businesses solidifies his status as a pioneering figure in the digital marketing space. Himanshu's MBA from the University of Stirling in the United Kingdom paved the way for a successful career in digital marketing. He is currently embarking on an exceptional adventure to earn a Doctorate degree from SSBM Geneva. His doctoral studies focus on groundbreaking research in the intriguing field of AR/VR Marketing Frameworks. As a dedicated researcher, Himanshu delves deeply into the complex art of tracing digital footprints, an essential endeavor aimed at helping organizations to design captivating customer engagement experiences within the Metaverse and AR/VR Tech. His journey demonstrates his persistent commitment to pushing norms, redefining paradigms, and showing the path forward for organizations seeking to flourish in the ever-changing digital market.

Publications

Case Study on the Sand Dollar CBDC of the Bahamas: Lessons, Challenges, and Insights
Case Study on the Sand Dollar CBDC of the Bahamas: Lessons, Challenges, and Insights
Himanshu Sisodia. © 2024. 17 pages.
The chapter delves into the history, practical approaches, and implications of the Central Bank of the Bahamas' Sand Dollar central bank digital currency (CBDC). It...
Building Blocks for the Metaverse: Virtual Worlds, Marketplaces, and Tools
Building Blocks for the Metaverse: Virtual Worlds, Marketplaces, and Tools
Shailey Singh, Himanshu Sisodia. © 2023. 24 pages.
The term ‘metaverse,' was first coined in Neal Stephenson's 1992 novel “Snow Crash,” and has since been used to describe various types of virtual and augmented reality...
NFTs Enabling Ownership and Value in the Metaverse
NFTs Enabling Ownership and Value in the Metaverse
Himanshu Sisodia. © 2023. 26 pages.
Non-fungible tokens (NFTs) revolutionize digital property rights and the representation of value. NFTs provide various digital assets with transparency, immutability, and...
Decentralized Identity in Web 3: Transforming Marketing and Consumer Engagement
Decentralized Identity in Web 3: Transforming Marketing and Consumer Engagement
Himanshu Sisodia. © 2023. 22 pages.
Web 3, or the decentralized web, uses blockchain technology and decentralised principles to revolutionize online interactions and commercial practises. It gives people authority...