Himanshu Sharma

Himanshu Sharma is working as an Assistant Professor in Management Department of IILM Institute for Higher Education, Lodhi Road, Delhi. Previously, he has got an opportunity to work as an Assistant Professor in University of Delhi and Jaipuria Institute of Management. He has also worked in an ICSSR funded project. He has completed his Ph.D. in Operational Research from University of Delhi. He has also done his M.Phil. and Masters in Operational Research from University of Delhi. He has his bachelor in Mathematics. His research interests are online marketing, Multi-criteria decision making, path analysis modeling. He has published research papers in reputed journals of Springer and Emerald and contributed chapters in edited books. He has also presented his work in International conferences.

Publications

Data-Driven Approaches for Effective Managerial Decision Making
Data-Driven Approaches for Effective Managerial Decision Making
Anubha, Himanshu Sharma. © 2023. 336 pages.
In today’s competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a...
An Approach Combining DEA and ANN for Hotel Performance Evaluation
An Approach Combining DEA and ANN for Hotel Performance Evaluation
Himanshu Sharma, Gunmala Suri, Vandana Savara. © 2022. 16 pages.
For a hotel to succeed in the long run, it becomes vital to achieve higher profits along with increased performance. The performance evaluation of a hotel can signify its...
Segmenting Reviewers Based on Reviewer and Review Characteristics
Segmenting Reviewers Based on Reviewer and Review Characteristics
Himanshu Sharma, Anu G. Aggarwal. © 2022. 20 pages.
Being experiential commodities, it becomes difficult to make any judgment about hotels or attractions before their utilization. This is where the reviews provided by...
Examining the Value, Satisfaction, and Loyalty Relationship Under Online Framework Using PLS-ANN
Examining the Value, Satisfaction, and Loyalty Relationship Under Online Framework Using PLS-ANN
Himanshu Sharma, Anu G. Aggarwal, Abhishek Tandon. © 2021. 27 pages.
Electronic commerce has gained popularity over the years and forced the businesses to go online in order to achieve competitive advantages. Digitalization has led to the...
An Approach Combining DEA and ANN for Hotel Performance Evaluation
An Approach Combining DEA and ANN for Hotel Performance Evaluation
Himanshu Sharma, Gunmala Suri, Vandana Savara. © 2020. 15 pages.
For a hotel to succeed in the long run, it becomes vital to achieve higher profits along with increased performance. The performance evaluation of a hotel can signify its...
Assessing Travel Websites Based on Service Quality Attributes Under Intuitionistic Environment
Assessing Travel Websites Based on Service Quality Attributes Under Intuitionistic Environment
Abhishek Tandon, Himanshu Sharma, Anu Gupta Aggarwal. © 2019. 10 pages.
Digitalization has increased the importance of online marketing as compared to its traditional counterpart. Over the years, the number of customers using online portals for...
The Role of Website Quality and Social Ties EWOM in E-Services Adoption
The Role of Website Quality and Social Ties EWOM in E-Services Adoption
Himanshu Sharma, Aakash Aakash, Anu G. Aggarwal. © 2019. 31 pages.
With the service sector gaining momentum over the years, researchers feel that the relationship between service providers and customers must be explored, especially under online...
A Hybrid Pythagorean Group Decision Making Model for Website Selection
A Hybrid Pythagorean Group Decision Making Model for Website Selection
Himanshu Sharma, Aakash Aakash, Anu G. Aggarwal. © 2019. 39 pages.
The digital revolution has transformed many offline retailers to perform their business activities online, resulting in tough competition in a dynamic marketing environment. A...