Herman Fassou Haba

Herman Fassou Haba is an analyst for BMO financial group and researcher who does research studies in management, marketing, project management and finance. Having BSC in accounting and finance and an MBA from Anglia Ruskin University. I am currently doing MSC in project management research studies at L’université du Québec à Trois-Rivières.

Publications

Gig Economy Worker: Work and Platform Perspective From Food Drivers and Freelancers
Gig Economy Worker: Work and Platform Perspective From Food Drivers and Freelancers
Herman Fassou Haba. © 2023. 17 pages.
This chapter explores gig workers' opinions in terms of the adoption of online platforms for their work. Based on a qualitative research method, this research study has...
Green Consumption Values and Consumer Behavior: Evidence From Singapore
Green Consumption Values and Consumer Behavior: Evidence From Singapore
Stella Tan Char Ern, Omkar Dastane, Herman Fassou Haba. © 2022. 21 pages.
In the quest of fostering green consumer behavior, companies are developing green marketing communications. However, do green consumer behaviors gets influenced by such marketing...
The Effect of Social Media Marketing on Luxury Brand Purchase Intention
The Effect of Social Media Marketing on Luxury Brand Purchase Intention
Wenyi Leong, Omkar Dastane, Herman Fassou Haba. © 2022. 21 pages.
This research-based chapter investigates the impact of social media marketing on consumers' online purchase intention in the context of luxury brands. Against the theory of...
A Fresh Look on Determinants of Online Repurchase Intention
A Fresh Look on Determinants of Online Repurchase Intention
Ir. Jagjeet Singh Sarban Singh, Omkar Dastane, Herman Fassou Haba. © 2022. 30 pages.
The e-commerce industry is continuously evolving and attained exponential growth as a result of the COVID 19-pandemic and the consequent lockdown. This has also generated...