Henna Syrjälä

Henna Syrjälä , Adjunct Professor, works at the University of Vaasa, Finland. Her research areas revolve around Consumer Culture Theory and Transformative Consumer Research. Topics of her studies include animal-related consumption, sustainable consumption, wellbeing, gamification, and daily practices. She has published in journals such as Journal of Business Research, Games and Culture, Journal of Macromarketing, and Journal of Marketing Education.

Publications

One Solution Does Not Fit All: Reward-Based and Meaningful Gamification in Higher Education
One Solution Does Not Fit All: Reward-Based and Meaningful Gamification in Higher Education
Minna-Maarit Jaskari, Henna Syrjälä. © 2024. 28 pages.
This chapter dives into the use of gamification in higher education, evaluating the benefits of gamification, such as increased student engagement and knowledge retention, while...