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About Us

Hebat Allah Ali Gaafar

Heba Allah Gaafar is Professor and Head of Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat City, Egypt.

Publications

Bridging the Digital Divide: Unleashing the Power of Big Data Analytics for Touristic Destination Promotion

In an age marked by an abundance of information, the tourism industry grapples with the task of effectively reaching and engaging potential visitors. This study explores the...

Data Fusion for Destination Success: Exploring the Integration of MKIS and BDA in Marketing Touristic Destinations

The integration of MKIS and BDA, along with data fusion techniques, can lead to more targeted and effective marketing strategies for touristic destinations. This can result in...