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About Us

Harleen Pabla

Harleen Pabla is a researcher in the field of marketing, whose expertise spans various areas including brand experience, consumer behavior, the metaverse, artificial intelligence, sustainability and the aviation sector. Her work has been published in prestigious international journals recognized by respected bodies like the Web of Science (WoS), Australian Business Deans Council (ABDC) and Scopus.

Publications

Navigating the Metaverse: A Comprehensive Guide to Marketing, Branding, and Innovation

Delving into the dynamic intersections of augmented reality, artificial intelligence, blockchain, and spatial computing, this chapter offers strategic insights for brands seeking...