Hannah Walters

Hannah Walters is an Associate Professor of Marketing at Northern State University in Aberdeen, SD. She teaches Marketing, Marketing for e-Commerce, Marketing Management, Integrated Marketing Communications, Consumer Behavior, Marketing Research, and International Marketing. Hannah has marketing experience in high-tech, telecommunications, and tourism. Her research focuses on ethical issues in marketing and consumer behavior - specifically, the ethicality of targeting women based on body shape and size. She has also conducted research and published multiple papers on the perception of liberal arts education in business.

Publications

Closing the Skills Gap and Enhancing Employability Through Industry-Academia Collaboration
Closing the Skills Gap and Enhancing Employability Through Industry-Academia Collaboration
Jean Beaupre, Sondra Simpson, Adrienne A. Wallace, Hannah Walters. © 2024. 19 pages.
Industry-academia partnerships, specifically course-embedded client-based projects (CBPs), have the power to build career readiness competencies and employability in college...